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Used Nissan Cars In Pennsylvania


Nissan Motor Company, Ltd. (TYO: 7201), shortened to Nissan, is a multinational automaker headquartered in Japan. It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers. As of August 2009, the company's global headquarters are located in Nishi-ku, Yokohama. In 1999, Nissan entered an alliance with Renault S.A. of France, which owns 44.4% of Nissan as of 2008. Nissan is among the top three Asian (also known as the Japanese Big 3 Automakers) rivals of the "Big Three" in the U.S. Currently it is the third largest Japanese car manufacturer. It also manufactures the Infiniti luxury brand.

The Nissan VQ engines, of V6 configuration, have featured among Ward's 10 Best Engines for 14 straight years, since the award's inception.            

Nissan began early on to develop overseas manufacturing operations, starting with the initiation of knockdown production at Yulon Motor Co., Ltd. in Taiwan in 1959 and the establishment of Nissan Mexicana, S.A. de C.V. in 1961. Then, in the 1980s, Nissan established two strategic manufacturing bases overseas; Nissan Motor Manufacturing Corp., U.S.A. in 1980, and Nissan Motor Manufacturing (UK) Limited in 1984. Today, Nissan operates manufacturing and assembly plants in 17 countries around the world.

In addition to manufacturing, Nissan has also been proceeding with a program to localize R&D operations, including vehicle design and engineering, as well as business management functions at the highest level. Nissan North America Inc. and Nissan Europe N.V. oversee the entire scope of Nissan's local operations in their respective regions, including product development, manufacturing, procurement, fund-raising and mutual complementation of parts between companies.

Looking at the domestic market, Nissan opened the Kyushu Plant in 1975, adding the new plant with the most advanced automation technology in 1992. Furthermore, in 1994 the Iwaki Plant became operational to manufacture new V6 engines. In the field of marketing, Nissan introduced the Be-1 in 1987 and the Cima in 1988, thereby creating new segments with a "Pike" car, or niche car, and an upper grade personal sedan.

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Nissan has been working vigorously to address global environmental issues that have caused increasing concern in recent years. The company's environmental efforts include the development of clean power sources for vehicles and wide-ranging activities to promote the recycling of natural resources. Since 1997, Nissan has released one new model after another fitted with fuel-efficient direct-injection gasoline engines and direct-injection diesel engines. Nissan has also been actively expanding application of the belt-driven HYPER CVT continuously variable transmission that delivers improved fuel economy. In November 1999, Nissan adopted (the Extroid CVT) on the Cedric/Gloria sedans, marking the world's first application of a CVT to rear-wheel-drive production models powered by a large-displacement engine. Moreover, Nissan released (the Tino Hybrid) and the two-seater(Hypermini electric vehicle) in the early part of 2000.

On March 27, 1999, Nissan and France's Renault SA signed an agreement concerning a comprehensive global alliance aimed at achieving profitable growth for both companies. Nissan announced on October 18, 1999 the Nissan Revival Plan (NRP), a comprehensive restructuring plan designed to achieve lasting profitable growth on a global level. Under the NRP, steadfast efforts were made to enhance product appeal and competitiveness besides cutting purchasing costs and indebtedness. Find more information on Nissan Motor company on KBB.com


 
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